October 2013

Mercedes Benz Fashion Week Flashtext Pre-Launch Event Series to Celebrate The First Luxury App That Guarantees Security & Privacy

New York, New York, (September 6, 2013) -- Lifestyle Equities, a full service advisory firm, celebrates the Mercedes Benz Fashion Week pre-launch of the new private messaging app, Flashtext. The app offers the “Privileged Privacy” of self-destructive messages that can be sent to anyone and leave zero digital footprint. The event series will feature top-trending fashion designers at the Voce Di design gallery in the heart of Soho. Fashion-minded tastemakers will be invited to be among the first users to experience the technology behind Flashtext, prior to the product’s release later this year. The app—developed with fashion designers and artists in mind—allows anyone to share confidential self-destructing images, videos, and messages without ever having to worry about a breach in privacy.

The experiential pre-launch programs designed by Lifestyle Equities allows products to be used by targeted influencers, who then offer invaluable feedback before products are made available to the public or officially launched. Lifestyle Equities has designed and implemented programs for singers Maxwell and Alicia Keys and rare cognac Hennessy Paradis Imperial. Executives, celebrities, and thought leaders are invited to indulge before niche products are officially launched and available to the general public. The luxury real estate demographic on Lifestyle Equities 'insiders list' has been raving about the app so far. The Mercedes Benz Fashion Week pre-launch events will allow further discoveries with top names in fashion, film, sports, fashion and art.

More and more business professionals are dealing with serious privacy issues in their day-to-day correspondence with clients, colleagues and competitors. Flashtext helps to solve this problem. The app has already caught the attention of influential executives in advertising, fashion and marketing who view Flashtext and the MBFW series as a valuable way to introduce privileged privacy to their clients, while celebrating with top fashion designers.

“We at Flashtext feel that there’s a whole world of creativity and business that blossoms behind the wall of privacy. Artists, fashion designers, entrepreneurs—all collaborating on their most intimate ideas. Privacy allows for that process to evolve in an authentic way. The world of Flashtext allows for the best art, best product and best idea to flourish without fear of early dilution due to unwanted exposure. Flashtext provides a safe environment for that reality.”—Philmore Anderson, Flashtext spokesperson.

The event will be hosted at Voce Di—a luxury furniture showroom, fine art gallery, and the perfect backdrop for fashion-goers and luxury-brand executives in attendance. Jay Norris has clients in luxury real estate, entertainment and spirits interested in utilizing private texting. “At Lifestyle Equities we are aware that we are in an age of technology and communications that has many moving parts, and privacy relates to everything we do now. My first impression with Flashtext was that it would change the real estate and the luxury industries forever. We thought it would be perfect for high-fashion designers who often fall victim to the knock-off industry—which devastates the quality of their work and efforts. Flashtext can ensure that the integrity of confidential brand information stays private.”

Flashtext is already at the center of some measurable pre-launch buzz as an exclusive private messaging app. For more information about Flashtext please visit http://FlashText.com.


About Lifestyle Equities (@TheRightRoom):

Lifestyle Equities is a full service advisory firm, offering conceptual development, creative branding, niche marketing, sales strategies, and experiential event programs operated by founder and Chief Experience Officer J. Norris. The firm specializes in trend forecasting and innovative brand development for real estate and hospitality assets. Lifestyle Equities is currently developing Voce Di Private, a membership only branch of Voce Di which is a luxury design house and lifestyle brand with an international aesthetic located in Soho owned by Claire Maestroni and Georgio Steffano. Clients to date include HBO, Ian Schrager Hotels, Morgans Hotel group, Rolling Stone Live, The W Hotels and Accor Hotels.


About Flashtext (@FlashTextApp):

Flashtext is a private and anonymous messaging app that allows users to send self-destructive pictures, videos and text messages to any smartphone worldwide without the need for the recipient to also have the app.  Messages are sent from anonymous phone numbers and leave zero digital footprint with nothing saved on Flashtext’s servers or on the users’ phones.  Flashtext is based in Santa Monica, CA and is currently in Alpha, with plans to release later this year. http://flashtext.com



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